10 Tips For Web Success

The webmaster's biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if not promoted correctly. Here are 10 tips to guide you to success with your website.

(1) The internet is a new medium.
At least compared to print, it is. A website is a waste if it simply re-hashes something which could easily be put into print. Don't have the site be just an online brochure. Put up features which take advantage of the internet as a medium of communication. Filter information for them. Provide search capability. Provide interactivity with features like forums, quizzes and tools. Web visitors like to interact.

(2) Treat the Customer's Time as Valuable.
When a person visits your website, you have their attention for that point in time. You either need to use it or you will lose it - fast. Most visitors have short attention spans, what you need to design your site homepage so that it grabs their attention and provides what they are looking for right away. Its like walking into a restaurant. If you walk in and just stand there and nobody comes to greet you, you might wonder what is happening. But, if the hostess comes and greets you right away and walks you to a table, then you will be there for awhile and eat. The same analogy goes for websites. Don't overcomplicate your website homepage. Best results will be obtained if you make it very clear where to click to find what they need.

(3) Design the site for customers, not the company.
Your site needs to satisfy the needs of customers, not the company. So, don't post content which is not really useful to the site's customer. And avoid over-flattering marketing hype about the company. It inflates the ego of the company more than it helps your customer.

(4) Involve the Visitor.
Keep the visitor involved and make them feel like a valuable contributor. Actively ask for the feedback and suggestions. Ask for communication from your visitors and answer that communication swiftly. When getting that communication, capture their email address. This will allow you to communicate with them long after they have moved on and forgotten about you.

(5) Keep it Current.
You need to have content on your website which is timely and relevant to the customer's life. Posting month-old news is not interesting. Posting dry product information which never changes is not interesting. Yes, you need to have product information and other information on your site that won't change much, but you can also post more timely content. You can, for example, post content about how your products can be used in certain situations in life. Provide tips and techniques - things which are immediately applicable and solve a problem.

(6) Pay Attention to Form/Design.
Some sites simply over-do it on the eye-candy. Big graphics just for the sake of graphics often impress the site's designer more than the visitor. Do not use graphics that are large and purposeless. Remember, some visitors may still be accessing your website via dial-up. Your site needs to load up quickly for all users. A slow website will cause your users to leave quickly. Also, pay attention to graphic and design size. Many web designers operate on fairly large screen resolutions and sometimes forget that even though a graphic looks great to you, it will appear enormous to somebody on a smaller resolution. On the flip side, don't go too light on graphics. A site which is poorly designed and using the default font and no color is not very aesthetically pleasing. Any web visitor, whether they admit it or not, judges your company by your website unless they have something else to go on. A well-designed site communicates professionalism. A poor design makes the site seem like an afterthought.

(7) Promote.
When a visitor communicates to you via email, it is best to use a web form. not only will this keep your email address from being picked up by spammers, it will also allow you to ask your customers for their email address and then store that address for later use. Employ the "push/pull" marketing strategy. A visitor coming to your website is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up. Promotion makes or breaks a business, and as long as you respect the ethical considerations of your mailing list, you should use it.

(8) Don't Operate in a Cocoon.
The internet is a medium which is shared by millions. When you set up your website, don't operate as if you are a self-contained island. Get out there and keep in tune with what is happening on other websites related to your own. Participate in forums. Post links to other websites and ask for a link in return. Form partnerships with other sites if it is appropriate. When it comes to communication, people like personal contacts. Hiding behind general email address like "sales" and "info" is OK as long as there is a way to also email you directly. A company site which allows email direct to the management is good. Just remember how much you hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to somebody. Give your visitors that ability.

(9) Have a Plan to Attract Repeat Traffic.
Use newsletters, out-going email, contests, forums, clubs, auctions - anything that will cause people to return to your website. When posting links to other websites, don't just send your visitors somewhere else. They may never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window.

(10) Track Your Visitors.
Pay attention to your site's statistics and react accordingly. What are people reading? How are they finding you? Do they just come and leave right from your homepage? How long as they are on your website? Do they return? This data is immensely valuable in fine-tuning your website based on customer needs and wants. Remember, the biggest mistake of any webmaster is designing the site for what THEY want. A successful website is designed for the target audience, not to impress the site's owner.

About the author:
David Risley is a web developer and founder of PC Media, Inc. (http://www.pcmedianet.com). Specializes in PHP/MySQL development, consulting and internet business management. He is also the founder of PC Mechanic (http://www.pcmech.com), a large website delivering do-it-yourself computer information to thousands of users every day.

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We offer web designing, website development and website design services.
Every website has a purpose. That purpose might be to sell goods, leverage an advertising budget, disseminate information, assist in personnel management, or one of a million other possibilities.
Our first job is to ascertain what the web site is supposed to do. Once we find that "thing", we make sure that the site we deliver does that particular thing like no other!
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Top 10 Tips to Complete a Creative Writing Project Without Losing Your Creativity

Have you ever started a creative writing project with great excitement, only to have your interest dwindle as the process, itself, interfere with your creativity? How do you keep the momentum going and continue to enjoy the creative process? Follow these tips for high creativity, fun and success!When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

1. Create a writing environment that inspires you.
When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project! Create a place in your home or outdoors that calls you to write. Consider light, color, sound, scent, taste, writing materials.

2. Follow The Artist's Way, by Julia Cameron.
I highly recommend this book. It keeps you focused, observant, playful, and creative - and it keeps you believing in yourself as a writer!When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

3. Choose your writing project in a joyful way.
When choosing a writing project, come from your heart - not your head. Be playful. Be creative about how you choose your project.When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

4. Make a creative representation of the project's ideal end.
Draw, paint - use a creative medium other than writing to represent the completed project. Consider, especially, how you will feel when it's done. Put your model in a prominent place. Use this to trigger the desired feeling, before the completion - every day!When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

5. Make a timeline with celebration points.
Make it visually appealing. Have a step-by-step outline and celebrate creatively as you complete each step.When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

6. Create an R&D Team for your project.
Contact a number of your friends, colleagues, and readers. Invite them to join your R&D Team. Send them snippets of what you write, questions you have about the process, or anything else you want input on - on a regular basis. Their input will keep you going.When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

7. Keep Creating & Editing times separate.
If you edit while you write, the process can become boring. Clearly block a specific amount of time for editing into your schedule. Don't let it interfere with your creative writing time!When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

8. If blocked, shake things up!
Do something fun, unusual, active! Get your mind somewhere else and move your body. Your creative side will work in your subconscious while you're at play. Read the tips in The Artist's Way. There are also many resources on the internet for handling writers' block. Check some of these links:
http://owl.english.purdue.edu/handouts/general/gl_block.html
http://www.sff.net/people/LisaRC/
http://leo.stcloudstate.edu/acadwrite/block.html
When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

9. Have a Fan Club.
Critics and editors are fine, but have a few friends or family members who you can ask to cheer you on or cheer you up, no matter what you write. Hire a Creativity Coach to keep you focused and to be an unbiased supporter of your creative success!When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

10. Celebrate in a big way!
When you reach the big finish, give it a big finish! Do something you've always wanted to do, but have never done before. Make the finish so memorable that you'll be eager to begin your next creative writing project!

About the author:
Ginger Blanchette is a Life and Business Coach who supports her clients to share their creativity. She works with professionals and business people who are ready to complete big projects involving writing and/or public speaking and to be recognized for what they do! Contact her at www.lanterncoach.com or by email to ginger@lanterncoach.com for a free sample coaching session.

Small business investments

State laws have been relaxed to make it easier for small business to raise start-up and growth financing from the public. Many investors view this as an opportunity to get in on the ground floor of an emerging business and to hit it big as the small businesses grow into large ones.

Statistically, most small businesses fail within the first few years. Small business investments are among the most risky that investors can make. This guide suggests factors to consider for determining whether you should make a small business investment.

Risks and investment strategy
A basic principle of investing in a small business is: Never make small business investments that you cannot afford to lose! Never use funds that may be needed for other purposes, such as college education, retirement, loan repayment, or medical expenses. Instead, use funds that would otherwise be used for a consumer purchase, such as a vacation or a down payment on a boat or a new car.

Above all, never let a commissioned securities salesperson or office or directors of a company convince you that the investment is not risky. Small business investments are generally hard to convert to cash (illiquid), even though the securities may technically be freely transferable. Thus, you will usually be unable to sell your securities if the company takes a turn for the worse.

In addition, just because the state has registered the offering does not mean that the particular investment will be successful. The state does not evaluate or endorse any investments. If anyone suggests otherwise, they are breaking the law.

If you plan to invest a large amount of money in a small business, you should consider investing smaller amounts in several small businesses. A few highly successful investments can offset the unsuccessful ones. However, even when using this strategy, only invest money you can afford to lose.

Analyzing the investment
Although there is no magic formula for making successful investment decisions, certain factors are considered important by professional venture investors. Some questions to consider are:

  • How long has the company been in business? If it is a start-up or has only a brief operating history, are you being asked to pay more than the shares are worth?
  • Consider whether management is dealing unfairly with investors by taking salaries or other benefits that are too large in view of the company's stage of development, or by retaining an inordinate amount of equity stock of the company compared with the amount investors will receive. For example, is the public putting up 80 percent of the money but only receiving 10 percent of the company shares?
  • How much experience does management have in the industry and in a small business? How successful were the managers in previous businesses?
  • Do you know enough about the industry to be able to evaluate the company and to make a wise investment?
  • Does the company have a realistic marketing plan and do they have the resources to market the product or service successfully?
  • How or when will you get a return on your investment?

Making money on your investment
The two classic methods of making money on an investment in a small business are resale of stock in the public securities markets following a public offering, and receiving cash or marketable securities in a merger or other acquisition of the company.

If the company is not likely to go public or be sold out within a reasonable time (i.e., a family-owned or closely held corporation), it may not be a good investment for you despite its prospects for success because of the lack of opportunity to cash in on the investment. Management of a successful private company may receive a good return indefinitely through salaries and bonuses, but it is unlikely that there will be profits sufficient to pay dividends in proportion with the risk of the investment.

Other suggestions
Investors must be provided with a disclosure document, a prospectus, before making a final decision to invest. You need to read this material before investing. Even the best small business venture offerings are highly risky. If you have a nagging sense of doubt, there is probably a good reason for it. Good investments are based on sound business criteria and not emotions. If you are not entirely comfortable, the best approach is usually not to invest. There will be many other opportunities. Do not let a securities salesperson pressure you into making a decision.

It is generally a good idea to see management of the company face-to-face to size them up. Focus on experience and record of accomplishment rather than a smooth sales presentation. If possible, take a sophisticated businessperson with you to help in your analysis. Beware of any information that differs from, or is not included in the disclosure document. All significant information is required by law to be in the disclosure document. Immediately report any problems to your state Office of the Commissioner of Securities.

Conclusion
Greater numbers of public investors are “getting on the ground floor” by investing in small businesses. When successful, these enterprises enhance the economy and provide jobs. They can also provide new investment opportunities, but the advantages must be balanced against the risky nature of small business investments.

About the author:
Larry Westfall is the owner of DIY Investing - www.pennystockebook.com

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